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Paul Fisher sees the world from behind glasses so thick he looks like a bug-eyed alien. But he’s not so blind that he can’t see there are some very unusual things about his family’s new home in Tangerine County, Florida. Where else does a sinkhole swallow the local school, fire burn underground for years, and lightning strike at the same time every day?

The chaos is compounded by constant harassment from his football–star brother, and adjusting to life in Tangerine isn’t easy for Paul—until he joins the soccer team at his middle school. With the help of his new teammates, Paul begins to discover what lies beneath the surface of his strange new hometown. And he also gains the courage to face up to some secrets his family has been keeping from him for far too long. In Tangerine, it seems, anything is possible.

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Sales Rank: #381050 in Books
Published on: 2011-01
Original language: English
Number of items: 1
Dimensions: 10.50" h x 8.25" w x 1.75" l, 5.65 pounds
Binding: Hardcover
1135 pages

Most helpful customer reviews

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Sabtu, 25 September 2010

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Presents a novel approach to conducting meta-analysis using structural equation modeling.

Structural equation modeling (SEM) and meta-analysis are two powerful statistical methods in the educational, social, behavioral, and medical sciences. They are often treated as two unrelated topics in the literature. This book presents a unified framework on analyzing meta-analytic data within the SEM framework, and illustrates how to conduct meta-analysis using the metaSEM package in the R statistical environment.

Meta-Analysis: A Structural Equation Modeling Approach begins by introducing the importance of SEM and meta-analysis in answering research questions. Key ideas in meta-analysis and SEM are briefly reviewed, and various meta-analytic models are then introduced and linked to the SEM framework. Fixed-, random-, and mixed-effects models in univariate and multivariate meta-analyses, three-level meta-analysis, and meta-analytic structural equation modeling, are introduced. Advanced topics, such as using restricted maximum likelihood estimation method and handling missing covariates, are also covered. Readers will learn a single framework to apply both meta-analysis and SEM. Examples in R and in Mplus are included.

This book will be a valuable resource for statistical and academic researchers and graduate students carrying out meta-analyses, and will also be useful to researchers and statisticians using SEM in biostatistics. Basic knowledge of either SEM or meta-analysis will be helpful in understanding the materials in this book.

Sales Rank: #306029 in eBooks
Published on: 2015-04-07
Released on: 2015-04-07
Format: Kindle eBook

Review

"This book will be a valuable resource for statistical and academic researchers and graduate students carrying out meta-analyses, and will also be useful to researchers and statisticians using SEM in biostatistics. cover, would sit well on the bookshelves of those interested in this increasingly important field of scientific endeavour." (Zentralblatt MATH, 1 June 2015)

From the Back Cover

Presents a novel approach to conducting meta-analysis using structural equation modeling.

About the Author
Mike W.-L. Cheung, National University of Singapore, Singapore

Most helpful customer reviews

7 of 7 people found the following review helpful.
Not for beginners to SEM or meta-analysis, but an important supplementary text for advanced meta-analysis
By John Sakaluk
I have a lot of ambivalence about this book; it does a few things really well, and some other things not so well.

First, the good: Cheung's method of three-level meta-analysis via SEM is, in my opinion, brilliant, and the chapter (Chapter 6) describing it, characterizing its advantages over other methods, and providing a walkthrough of how to conduct this type of analysis with his metaSEM package for R, is incredibly well-written. So much so, that I can see this particular chapter becoming a staple in graduate level meta-analysis classes. True, much of the information presented in this chapter is available elsewhere (the metaSEM website, and Cheung's 2014a and 2014b articles, for example). But at least with this book/chapter, 99% of what you need to start doing this analysis is right there. If you are trying to meta-analyze dependent effect sizes (e.g., more than one effect size reported per sample), Cheung's approach is cutting-edge, extremely powerful, and deceptively simple to implement via the metaSEM package.

Where the book mainly flounders, for me, is in some of its earlier chapters that attempt to cover SEM and meta-analysis basics needed to get the most out of the SEM approach to meta-analysis that Cheung advocates for. The book assumes, for example, some SEM experience of its readers, but then covers many of the basic SEM concepts anyways. In doing so, however, the book adopts a heavy-handed algebra approach. The end result is a chapter that feels topically suitable, but overly technical for SEM beginners, while topically underwhelming, yet technically appropriate for seasoned SEM users. If you are new to SEM, I would strongly recommend getting up to speed with a book like Latent Variable Modeling Using R: A Step-by-Step Guide, and then revisiting the SEM approach to meta-analysis. Likewise, I don't think the book could stand on its own as a comprehensive start-to-finish meta-analysis text. Little attention, for example, is paid to the matter of how to search and code literature, meta-analytic reporting standards, conventional visualizations of meta-analytic data (e.g., forest and funnel plots), the matter of publication bias, and the like (though solid references for these topics are provided). Thus, those looking for an introductory text for meta-analysis would probably be better off looking at Introduction to Meta-Analysis or Applied Meta-Analysis for Social Science Research (Methodology in the Social Sciences).

Does that mean that "Meta-Analysis: A Structural Equation Modeling Approach" isn't worth a spot on your statistics bookshelf? Certainly not. If you are familiar with the SEM framework, and the basics of carrying out a meta-analysis, you should strongly consider this book. Dependency of effect sizes is, in my opinion, a highly undervalued problem when conducting a meta-analysis. Cheung's approach described in this book (and the accompanying R package) provides a beautiful solution to this issue, that is surprisingly straightforward to implement and interpret. So if you're into meta-analysis, buy this book. And if you want to get into meta-analysis, consider it for your second or third "advanced/specialized" text on meta-analysis.

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Jumat, 24 September 2010

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What realy is a luxury brand? What is a luxury strategy?

The rapid growth of so-called luxury brands means they can now be found within almost every retail, manufacturing and service sector, whilst new terms qualifying luxury, such as "new luxury" "mass-luxury" and "luxury fashion" regularly appear. But if "luxury" is everywhere and if everything is luxury", then has the term itself lost its meaning?

The Luxury Strategy is the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between "premium", "fashion", and "luxury" strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first-hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside-down.

The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. The first book on strategy, it rationalizes those business models that have achieved profitability whilst sustaining the luxury status of their brands. It unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment.

Table of Contents: Introduction : To be or ot to be luxury Part 1: Back to luxury fundamentals: In the beginning there was luxury The end of a confusion: premium is not luxury Anti-laws of marketing Facets of luxury today Part 2: Luxury brands need specific management: Customer attitudes vis-a-vis luxury Developing brand equity Luxury brand stretching Qualifying a product as luxury Pricing luxury Distribution and the internet dilemma Communicating luxury Financial and HR management of a luxury company Part 3: Strategic Perspectives:Luxury business models Entering luxury and leaving it Learning from luxury Conclusion: Luxury and sustainable development

Sales Rank: #975759 in Books
Published on: 2011-12-20
Original language: English
Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
Binding: Paperback
336 pages

Review
"[H]ighly recommended for any basic business collection" - Midwest Book Review

"[A]ctionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf." -- Roger Dooley, Neurosciencemarketing.com

About the Author
Jean-Noel Kapferer is a worldwide thought leader and expert on brand management. His latest best-setting book The New Strategic Brand Management (also published by Kogan Page) is the key reference work for top-level international MBAs. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. Also a consultant, he is a member of the board of major brands, and regularly gives executive seminars on luxury in the United States, China, Japan, Korea and India. He holds a PhD from Northwestern University (USA).

Vincent Bastien is one of the most experienced senior managers in the luxury business. For over 25 years, he has been CEO or MD of international companies, both in luxury including six years as MD of Louis Vuitton Malletier and three years as MD of the beauty division of Sanofi group (including Yves Saint Laurent, Nina Ricci, Yves Rocher, and Parfums Oscar de la Renta, Van Cleef & Arpels and Fendi) and in business-to-business industries (glass, printing). During the same period, he managed his own company in ready-to-wear clothing. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

Most helpful customer reviews

15 of 16 people found the following review helpful.
The best book on Luxury Strategy
By Cesare Amatulli
This is a unique book and very interesting for people involved in understanding the current and future luxury industry characteristics. It discusses the main issues and principles of luxury management, it is very clear and it mentions many practical cases from this industry. It clarifies the borders of real luxury, it is a perfect guide for entrepreneurs and managers which want to succeed in luxury branding. I suggest to read this book because it is different from the others and it is written by two internationally recognized experts in this field.

5 of 5 people found the following review helpful.
A thorough examination of the rules of luxury
By bill cole
I'm convinced; if a brand fully commits to the points made in this book, it will achieve wild success. The only catch; everyone will compromise in their execution of a luxury strategy, and that is the one thing a brand can not do if it truly wants to be a luxury brand.

The essential point of the book. Operate your brand like it's a religion. Seriously, luxury is consumption raised to the level of religion.

My only knock; it can read like a college-text, and some of the author's points are repeated to excess.

5 of 5 people found the following review helpful.
A book necessary to read on Luxury
By F. Stephane LACROIX
As a professional on Luxury and Licensing, I have really appreciated this book nice to read and, in particular, its normative speech that sets it apart from other books on the same subject: not only a description of what's done but also what should be done and what should not be done.
As an example, I think it is a useful reading if you want to know "when, how and why leave the luxury sector"! To enter the luxury market or to get out of it are corporate strategies that need to be clearly decided before implementation.

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Number of items: 1
Dimensions: 8.50" h x .60" w x 5.50" l, .60 pounds
Binding: Paperback
240 pages

Review
"A fantastic series of books . . . Andrew Saul has made a great contribution."
(Ronald Hoffman, M.D.)

From the Author
This book is indeed available on Kindle, plus it has now been entirely reformatted for easier use on Kindle.

About the Author
Bo H. Jonsson, M.D., Ph.D., has been a practicing psychiatrist for thirty years. He is affiliated with the Department of Clinical Neuroscience, section of Psychiatry, Karolinska Institute and is medical director of Center for Affective disorders, Northern Stockholm Psychiatry, St Göran's Hospital, Stockholm. Dr. Jonsson is on the editorial board of the Journal of Orthomolecular Medicine and is president of the Swedish Society for Orthomolecular Medicine.

Andrew W. Saul was known as "The Juicer" when he taught Clinical Nutrition at New York Chiropractic College and postgraduate continuing education programs. He was also on the faculty of the State University of New York for nine years. Two of those years were spent teaching for the University in both women's and men's penitentiaries (no, not as an inmate). He also taught every grade there is in the Rochester-area parochial and public schools. Dr. Saul is the author or coauthor of eleven books, including Doctor Yourself: Natural Healing That Works (now in its second edition) and Fire Your Doctor. He has published over 150 papers in peer-reviewed publications. Dr. Saul is internationally known for his website, and his featured appearance in the documentary movie FoodMatters.

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27 of 27 people found the following review helpful.
Vitamin therapy for depression: What your doctor never learned in med school
By healthconscious_MI
If you suffer from depression, you have the right to know ALL helpful information that can get you feeling better. Safe and effective ways to manage depression with nutrition should be something every physician discusses with their patients before the prescription pad comes out. Often, this is not the case.

There is no truly effective, long-term drug therapy for depression. Indeed, drugs can be relied upon to make depression worse in a majority of people subjected to them. Psychiatrist Abram Hoffer, M.D., Ph.D., said, "Drugs make a well person sick. Why would they make a sick person well?" According to this book, drug-only cure rates are about 10 percent. Optimum nutritional therapy (orthomolecular medicine) and related measures are effective 80 percent of the time.

The senior author of this book is an experienced psychiatrist who is head of the Center for Affective Disorders at a major hospital in Stockholm. He was also educated and worked at the Karolinska Institute, and holds both PhD and MD degrees. Perhaps medical education in Sweden is more advanced than in the USA, or maybe the drug companies have less of a grip on healthcare. Either way, this book is the only depression book I have seen that really focuses on high-dose vitamin and other nutritional therapy. It is desperately needed information.

Nutritional treatments for depression, say the authors, "are remarkably simple, safe, and easy to try. This does not mean that nutrition and depression and medicine are simple subjects. You do not need to know it all to get good results. Automobiles are very complex, yet you do not even need a high school diploma to operate one safely and efficiently. The human body is unbelievably complex, yet there are certain key areas of opportunity that are straightforward and doable. The odd thing is that so many people suffering from depression have never been encouraged, or even informed, about nutritional (orthomolecular) medicine. We'd like to fix that right now."

This book is good news for everyone that has depression, or has a family member or friend with depression. It is very well referenced with up-to-date citations to the latest medical research . . .the latest NUTRITIONAL medical research. The research your doctor has not told you about . . . because your doctor has never seen it. Reading this book can help to change that. I highly recommend it.

21 of 22 people found the following review helpful.
This book is the most valuable book I own.
By A. B. Black
I have read and re-read this book from cover to cover. My wife is suffering with depression. I have already been able to see her improvement from the information I gained from this book. This book should be in every home as well as in every doctors office. If you or a loved one is depressed or have a history of depression you should own this book. Your body is not suffering from anti depressant drugs,but from vitimans, minerals and herbs.

7 of 7 people found the following review helpful.
A very interesting read. I have started the B-3 ...
By Mary K. Livingood
A very interesting read. I have started the B-3 (Niacin and NADH) protocol and feel it does help my chronic depression.

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Selasa, 21 September 2010

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Sales Rank: #801093 in Books
Published on: 2015-10-16
Original language: English
Number of items: 1
Dimensions: 9.00" h x .21" w x 6.00" l, .29 pounds
Binding: Paperback
90 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Well worth a read!
By blue
Very cool book, I don't have a whole lot of yard space and I wanted to play with the idea of gardening indoors. I also didn't like the idea of moving a lot of soil around inside, so I was looking for some alternatives. Hydroponic gardening allows you to skip the dirt and use water instead. So if you have poor soil quality in your area you can still plant without the limitations. This book with help you get started so you can start your own Hydroponic garden, This would also make a great project to do with kids. Highly recommended.

1 of 1 people found the following review helpful.
One Star
By edward n.
Very basic without any useful photos or diagrams. Grammar or elementary school level entry book. Do not recommend.

2 of 3 people found the following review helpful.
I love gardening!
By Shey Red
My husband is into hydroponics. In fact, he already set-up a drip system gardening in our house and I’m proud to say that we were able to harvest lettuce. This book is very helpful especially for beginners who want to give hydroponics’ a try. No big budget and space needed. By growing your own vegetables, fruits and herbs you are assured that what you are eating are rich in minerals and nutrients. Aside from the history and meaning of hydroponics, the book gives you the benefits of setting up hydroponics at your own home. You just have to follow the simple set-up guide stated in the book. Since we’ve tried growing lettuce in our garden, this time we will try to grow herbs like tomatoes, rosemary and basil. I’m looking forward to harvesting the fruits.

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Rabu, 15 September 2010

[G978.Ebook] Download Histologie et biologie cellulaire (French Edition)From DE BOECK

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Sales Rank: #7776173 in Books
Dimensions: 8.46" h x 1.10" w x 10.83" l,
Binding: Paperback

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Kamis, 09 September 2010

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I will take care of your garden, Mr. hiroshi," I offered. He smiled. "That would give me great comfort, Mary," he said. "The koi are greedy, you know. Do not let them get fat." We watched the bus drive away. For Mary, too young to fully understand about war and far-off places, the promise was meant to last only until Mr. Hiroshi came back. But after a while it was clear the her friend wouldn't be coming home. Still, Mary faithfully kept her word all through that long summer. And when the new people came to live in Mr. Hiroshi's house, she knew exactly what to do. Once more, Maxine Trottier takes a small piece of a larger story, nurtures it with care, and grows a tale as elegant as a Japanese Garden. Flags is a simple story of innocence and friendship set against a backdrop of fear and suspicion. A story that must be told and told again--but never allowed to recur.

Sales Rank: #3176825 in Books
Brand: Brand: Fitzhenry n Whiteside
Published on: 1999-05-01
Released on: 1999-05-01
Original language: English
Number of items: 1
Dimensions: 11.42" h x .39" w x 8.51" l,
Binding: Hardcover
27 pages

Features

Used Book in Good Condition

From School Library Journal
Grade 1-4-While visiting her grandmother on the Pacific coast, Mary becomes friendly with a neighbor, Mr. Hiroshi, who shares his wonderful garden with her. She has never seen a garden that includes sand, moss, graveled paths, stepping stones, and a small pond stocked with koi. Surrounding the pond are small blue irises her grandmother calls flags, which give the story its name. The first hint that the story takes place in the 1940s comes when Mary's grandmother reads in the newspaper that Japanese people are being removed from their homes and sent to camps. Soon, soldiers take Mr. Hiroshi away. When his house is sold, Mary and her grandmother release the koi into a river and the child takes a flat stone and two iris bulbs. Once home, she begins her own garden with them. The glowing, gorgeous paintings command so much attention that they almost overshadow the story. Morin uses color and texture to portray the beauty of the natural setting. Unfortunately, the illustrations give no sense of the period. An author's note gives background information about the World War II internment of Japanese Americans. Flags addresses its tragic subject subtly, and children are likely to have a lot of questions. Consider using it in conjunction with other picture books about this topic that include more historical background, such as Eve Bunting's So Far from the Sea (Clarion, 1998), Yoshiko Uchida's The Bracelet (Philomel, 1993), and Ken Mochizuki's Baseball Saved Us (Lee & Low, 1993). For older students, pair it with a nonfiction title such as Jerry Stanley's I Am an American (Crown, 1994).
Lucinda Snyder Whitehurst, St. Christopher's School, Richmond, VA
Copyright 2000 Reed Business Information, Inc.

Review
"...a beautiful and poignant picture book...Remarkable artwork and a simple text tell this haunting story of injustice, with an author's note explaining the historical events of the plot." - The Nugget, North Bay, ON

About the Author
A prolific writer and educator, Maxine Trottier makes history come alive in picture books and novels for young readers. Her award-winning titles include Claire's Gift, which won the Mr. Christie's Book Award, The Paint Box, and Prairie Willow. Born in Michigan, Maxine is a dual citizen of Canada and the U.S. and makes her home in Port Stanley, Ontario.

Most helpful customer reviews

0 of 0 people found the following review helpful.
great
By elfdart
this story portrayed the forced japanese emigration during the ww2 period. many many japanese families were sent back to japan because the government thought they could be used as spies, even though many of these people were born in north america.

the story is about a girl who goes to visit her grandmother. the next door neighbour is an older japanese man and the girl goes over to help him with his garden every day. the garden is something she's never seen before, it has no flowers or plants, it's mostly rocks and has a pond with koi fish, which she feeds. then one day her grandmother tells her that many japanese people are being sent away, and she finds out that the old man is one of them. she sits with the old man watching the sun go down and promises him that she'll look after his garden for him. after a while a new couple moves in and tears up the garden, replacing it with a western style garden. the girl takes the fish and sets them free and a stone and when she gets home she starts a small rock garden of her own.

i thought this was a good way to relay the information in picture book form. it tells the reader what happened and lets them feel the sadness, but does it gently.

0 of 0 people found the following review helpful.
Timeless
By Marsha S
This is another classic and timeless picture book. No one does it quite like Maxine. I love this book!

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Selasa, 07 September 2010

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Sales Rank: #1074634 in Books
Published on: 2016-03-26
Original language: English
Dimensions: 10.70" h x 1.50" w x 9.40" l, .0 pounds
Binding: Spiral-bound
1136 pages

About the Author

Shelley Gaskin, Series Editor for the GO! Series, is a professor of business and computer technology at Pasadena City College in Pasadena, California. She holds a master's degree in business education from Northern Illinois University and a doctorate in adult and community education from Ball State University. Dr. Gaskin has 15 years of experience in the computer industry with several Fortune 500 companies and has developed and written training materials for custom systems applications in both the public and private sector. She is also the author of books on Microsoft Outlook and word processing.

Nancy Graviett is a professor in the Business and Computer Science department at St. Charles Community College in Cottleville, Missouri, where she is the program coordinator for the Business Administrative Systems program and teaches within the program. Nancy is also very active with distance learning and teaches in face-to-face, hybrid, and online formats. She holds a master’s degree from University of Missouri. Nancy holds Microsoft® Certified Application Specialist certification in multiple applications and provides training both on and off campus. In her free time, Nancy enjoys quilting and spending time with family and friends.

Debra Geoghan is currently an associate professor of computer and information science at Bucks County Community College, teaching computer classes ranging from basic computer literacy to cybercrime, computer forensics, and networking. She has earned certifications from Microsoft, CompTIA, Apple, and others. Deb has taught at the college level since 1996 and also spent 11 years in the high school classroom. She holds a B.S. in Secondary Science Education from Temple University and an M.A. in Computer Science Education from Arcadia University. Throughout her teaching career, Deb has worked with other educators to integrate technology across the curriculum. At BCCC, she serves on many technology committees, presents technology workshops for BCCC faculty, and runs a summer workshop for K-12 teachers interested in using technology in their classrooms. Deb is an avid user of technology which has earned her the nickname “gadget lady”.

Alicia Vargas is a faculty member in Business Information Technology at Pasadena City College. She holds a master's and a bachelor's degree in business education from California State University, Los Angeles, and has authored several textbooks and training manuals on Microsoft Word, Microsoft Excel, and Microsoft PowerPoint.

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0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
It was what I needed for class

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[I330.Ebook] Download PDF 1000 Record Covers, by Michael Ochs

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Jacket madness: A splendid collection of album art from the 1960s to the 90s Record covers are a sign of our life and times. Like the music on the discs, they address such issues as love, life, death, fashion, and rebellion. For music fans the covers are the expression of a period, of a particular time in their lives. Many are works of art and have become as famous as the music they stand for—Andy Warhol's covers, for example, including the banana he designed for The Velvet Underground.

This edition of Record Covers presents a selection of the best rock album covers of the 60s to 90s from music archivist, disc jockey, journalist, and former record-publicity executive Michael Ochs’s enormous private collection. Both a trip down memory lane and a study in the evolution of cover art, this is a sweeping look at an underappreciated art form. About the Series:
Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm’s delight — never bore, always excite! Text in English, French, and German

Sales Rank: #11312 in Books
Published on: 2014-05-15
Original language: English, French, German
Number of items: 1
Dimensions: 2.00" h x 5.80" w x 7.90" l, 3.04 pounds
Binding: Hardcover
576 pages

About the Author
Michael Ochs developed an addiction to rock and roll in the early fifties. To feed his habit, Ochs headed the publicity departments of Columbia, Shelter, and ABC Records in the 60s and 70s. He has also been a disc jockey, taught a rock-history course for UCLA and written for such magazines as Rock, Melody Maker, Cashbox, and Crawdaddy. Michael Ochs established the Michael Ochs Archives in the mid-70s. The archives currently house millions of photographs and over 100,000 albums and singles.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Nice collection of cover art.
By Rob Walters
A really great book, took me back to the days of my vinyl collection that I foolishly sold years ago. I really appreciated the grouping of the albums by themes that showed the development of art style over the years. I do wish the format were a bit larger though, a part of the great appeal of album art was that great 12" size. This would do very well as a coffee table art book size. T

1 of 1 people found the following review helpful.
Great conversation starter
By J. Beckner
Bought this as a coffee table book and it is exactly what you would expect. The records are ordered in different categories and often there are neat backstories on the album or the artwork inside. It is a great conversation piece and always one of the first books people pick up to start looking through.

0 of 0 people found the following review helpful.
Pop Culture 101
By M Roy Clark
Arrived in pristine condition. A wonderful coffee table book, but the face of it is smaller than 6"x9", so don't order it expecting a giant Taschen tome.

Perfect for the music nerd or pop culture obsessive in your life.

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Providing insight into the impact media convergence has had on the radio industry, this new edition delivers an excellent introduction to the modern radio production studio, the equipment found in that studio, and the basic techniques needed to accomplish radio production work.

New chapters addressing the basics of field recording, production planning, and sound for video are included, as well as a renewed emphasis on not just radio production, but audio production.

Featuring a worktext format tailored for both students and teachers, self-study questions, hands-on projects, and a CD with project material, quizzes, and demonstrations of key concepts, this book offers a solid foundation for anyone who wishes to know more about radio/audio equipment and production techniques.

Sales Rank: #1070068 in Books
Published on: 2009-01-26
Original language: English
Number of items: 1
Dimensions: .70" h x 8.40" w x 10.70" l, 1.70 pounds
Binding: Paperback
280 pages

About the Author
David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Always liked it
By Professional Strong Man
I have used the 6th edition and 4th edition of this book in previous audio production classes and have found it to be the best basic audio production book since the old O'Donnell "Modern Radio Production" went out of print. Its good for learning more about basic production skills and the enclosed CD provides a lot of good samples and exercises.

About the only hangup is that the book is quite dated, particularly in the chapters on new tech and internet production - but its not a killer short-coming. If anything, the examples of web sites and editing software show the book's age, but that's it. Everything else in here is top-notch.

The good news - a seventh edition is planned for publication sometime in 2013 - so these shortcomings should be corrected. That's a good thing, because it will just make a very strong book even better.

2 of 3 people found the following review helpful.
A Good Introductory Text
By M. Krieger
Selecting a text for an undergraduate audio production class is a dicey proposition. There are a limited number in print, and some are commercial-focused, while other skew towards documentary, video, or music. Technical scope is another issue. Some read like pure technology primers while others simply skip over the physics smarts one needs to understand why audio tools work the way they do. And currency is always an issue, so regular updates are a must.

Whether someone creates content for broadcast, web, or power point presentations, good AV skills are an essential communication competency. This book works well in providing an up-to-date generalist's guide
to producing decent quality audio. It also includes key topics like copyright and ethics, which are useful in making the point to novices that just because you CAN do something doesn't mean its OK to do so.

The self tests and step-by-step exercises are useful in reinforcing concepts by matching them with ears-on learning. An enclosed CD lets anyone with a pc and speakers begin to make the kinds of intellectual and auditory correlations needed to make a lasting impression.

As someone who teaches audio at the undergraduate level, I've used several texts over the last 4 years, and am pleased (and relieved) to say that the 6th edition of APW is the book I'll be moving on to in the coming academic year.

0 of 0 people found the following review helpful.
Five Stars
By Rosemary Nyaole-Kowuor
Quite relevant and practical. The review questions are helpful.

See all 4 customer reviews...

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