download ebook: Januari 2010

Sabtu, 23 Januari 2010

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Published on: 1600
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Kamis, 21 Januari 2010

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"Wanna make a bet with me? If I manage to run into you one more time within a week, you'll agree to model for me.” With that, up-and-coming photographer Kiwamu Izumi scouts high-schooler Takahito as his model. Assuming he'll never see Kiwamu again, Takahito takes the bet, but then the two meet again at school! Takahito is repelled, yet simultaneously finds himself gradually attracted to Kiwamu...

Sales Rank: #746504 in eBooks
Published on: 2013-03-04
Released on: 2013-03-04
Format: Kindle eBook

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4 of 4 people found the following review helpful.
Not sure what to think
By Angelica
Reading this I wasn't sure if this was meant to be a love story or a tale about one person's homophobia, as it seemed more a story discouraging same sex relationships rather than one of acceptance. I don't recommend it.

2 of 2 people found the following review helpful.
Not really what I expected
By Pinkdiamond
This wasn't a bad manga, but the truth is I'm used to reading yaoi as oppose to BL, which this clearly was. If you're a fan of the genre itself, you already know the difference (yaoi is a bit more edgy and hardcore; BL is more romance centered and less vulgar) and if you prefer something a bit tamer, I suppose you'll be satisfied with this story. But, honestly, there really wasn't much in the way of romance in this either.

The uke (submissive) in this story clearly wanted nothing to do with the one pursuing him. Even when he finally acknowledged feeling "something" for him, he still couldn't come to grips with it and there really didn't seem to be a happy ending for this one. I mean, he came out in his own way, but he was clearly ashamed of it.

Plot wise, the story was pretty linear. It tells you right on the book cover what its about - a boy runs into an attractive photographer and makes a bet that he doesn't win and now has to let the photographer photograph him, inadvertently sparking an interest in both the photographer and in photography itself.

Really, that's it. You do learn where his fear of homosexuality comes from, but it really doesn't add anything to the original content of the story. Either way, I think my lackluster interest isn't so much because of the credibility of the author, but just because I picked up something I thought would be a little more racier and it wasn't.

I'm sort of out growing my addiction to yaoi in general, but Yamila Abraham is the absolute best. As long as she continues to put stuff out, I will always read it.

0 of 0 people found the following review helpful.
Homophobic HS Student's Dilemna
By Tar Larner
A series of non-explicit short story's centered on a teen's crazy life where his girlfriend wants him to have a boyfriend, his younger brother is dating his elder's cross-dressing classmate, his best friend is afraid to tell him he's attracted to him, and as a result, he hates all "homos." Slowly (very) he is confronts his homophobia as his basically good nature asks why he acts that way.

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Jumat, 15 Januari 2010

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Published on: 1600
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Sales Rank: #240733 in Books
Published on: 2012-04-10
Original language: English
Number of items: 1
Dimensions: 9.50" h x 1.30" w x 6.50" l, 2.38 pounds
Binding: Hardcover
736 pages

About the Author
Linda M. Strand, PharmD
University of Minnesota College of Pharmacy
Minneapolis, MN

Peter C. Morley, PhD
University of Minnesota College of Pharmacy
Minneapolis, MN

Dr. Robert Cipolle is a member of the graduate faculty of the University of Minnesota College of Pharmacy graduate programs in Hospital Pharmacy and Social and Administrative Pharmacy. Presently, Dr. Cipolle serves as the Director of the Peters Institute of Pharmaceutical Care at the University of Minnesota which serves as a research and program development unit devoted to the advancement of pharmaceutical care.

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1 of 3 people found the following review helpful.
Two Stars
By pharmer
not substantial enough to pass my standard

5 of 5 people found the following review helpful.
Most realistic view of the future of the practice
By A Customer
This book covers the history, evolution, and definition of the future practice of pharmacy. It describes a rational, realistic, and exceptionally well defined view of the future practice of community pharmacy. The definition is backed up by a large scale analysis of data collected using the model demonstrating its effectivness and positive effects on patient clinical outcomes. Topics include reimbusement, documentation and data models associated with the practice. This is an exceptional and cutting edge landmark text that if adopted will change the level of care provided by medicine whereever it is used. HMO's and managed care and pharmacy benefit organizations supporting this model would actually be involved in managing care rather than managing contracts.

0 of 0 people found the following review helpful.
Must-read for anyone looking to practice pharmacy
By Rob
This is "The Bible" of Pharmaceutical Care. It has been written in several languages, but it is a must-read for anyone looking to practice modern-day pharmacy. The authors, who taught at the University of Minnesota, referenced the material frequently in lectures.

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Rabu, 13 Januari 2010

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Sales Rank: #768426 in Books
Published on: 1997-10-03
Original language: English
Number of items: 1
Dimensions: 10.84" h x .51" w x 8.20" l, 1.10 pounds
Binding: Paperback
226 pages

From the Back Cover

Make the fascinating world of the brain come alive with this colorful introduction!

* Thousands of people inquire about and buy a competitor to this book each year.
* Unique layout compared to the competition! Text is on the left page with illustration on facing page. A cover flap can cover the illustration's labels for easy self-testing.
* Up-to-date information covers the latest findings.
* Available now!
Acknowledging the difficulty many readers have when first attempting to learn about the brain's psychological functions, the authors of A Colorful Introduction to the Human Brain have created a book that makes the fascinating world of brain psychology research accessible to readers with little or no background in neuroscience. Readers learn the material in several steps. First they read through the introduction and definitions on the left page; then they color the illustration on the facing page; and finally they use the special cover flap to conceal the illustration labels while checking their knowledge, until they feel they have completely learned the material. Review exercises at the end of each chapter provide an opportunity for self-assessment, with answers provided at the end of the book.

About the Author

Most helpful customer reviews

101 of 101 people found the following review helpful.
Good focus on functionally important structures
By Ilya Farber
I teach an interdisciplinary course in psychology and neuroscience, and my psych students have found this book helpful for getting up to speed on neuroanatomy. I've also started using some of the pages as overheads during my lectures, since the diagrams are uncluttered and easy to draw on.

I'm writing a review because I thought I should mention that I found this book *much* more useful than its better-known competitor. The other book has more fine-grained anatomical detail, of the sort that would be most useful to someone studying to be a neurosurgeon - but the result is that it's very hard for a casual student to tell what's worth studying or remembering. This book does a much better job of focusing on the important structures, the ones that you're likely to see mentioned in popular science books and articles. The second half (Functional Neuroanatomy, with chapters devoted to the systems subserving different functions) is especially useful.

For anyone interested in self-study, or who just wants a quick reference source for neural structures that they see mentioned in other texts, I'd strongly recommend this book.

55 of 57 people found the following review helpful.
Not too heavy, not too light
By Brad4d
--I am a medical professional who has not had a formal neuroanatomy course for some time. I've "returned" to neuroanatomy because brain science is so interesting, and because I now need to know it more and more for professional reasons.
--This book is grrreat for its intended purpose -- providing an accurate and reasonably entertaining BASIC introduction (or re-introduction) to functional neuroanatomy (and a good foundation is both rare and valuable). Without neuroanatomy, you are soon in the realm of "sophistry and delusion" while reading about extremely exciting recent brain research. This book seems to be a reasonably adequate BASIC text and is a good "piggyback" for further work. It isn't intended to bog you down, and will probably provide most of the neuroanatomy you need to know to read a book by Edelman, D'Amasio, Ledoux, etc. more productively and enjoyably.
--If you've never had a neuroanatomy course, breaking out the Crayola colored pencils is a good way to learn. If you have had a neuroanatomy class in the distant past, you can clear the cobwebs pretty quickly with this text. It's much less daunting than related texts, and you can always get to those later.

41 of 42 people found the following review helpful.
an excellent study resource
By A Customer
I'm a psychology major, and although I enjoy and do well with all other aspects of psychology, I had despaired of ever learning all of the brain structure and functions stuff. I finally bought this book as part of one last attempt to learn about the brain before I had to take the psych GRE subject test, and I found it to be amazingly helpful. For one thing, you get to color! That made it immediately much more appealing than my other study aids, which meant that I actually used it. In fact, I sometimes spent much more time on it than I meant to, because it is just such an interesting and fun book. It breaks the information down into small packages that are easy to learn, and moves through the material in a logical sequence. Each lesson consists of a few paragraphs describing about 3-5 structures, a column with a definition/brief description of each structure, and then a picture showing all 3-5 structures so that you can color each a different color, and see how they fit together. There are reviews and quizzes at the end of every chapter so that you can check that you've learned the material. Despite my previous cluelessness about brain structures, I found that I consistently got all the quiz questions right after working through the lessons. I would definitely recommend this book to any psych students who feel like they need to brush up on the brain, or to anyone else who is interested in learning about the brain. It's clear, easy to read, and fun!

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A Colorful Introduction to the Anatomy of the Human Brain: A Brain and Psychology Coloring Book, by John P.J. Pinel, Maggie E. Edwards PDF
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Senin, 11 Januari 2010

[W751.Ebook] Ebook Critical Care Physiology, by Robert H. Bartlett

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This review of concepts in critical care physiology focuses on monitoring and management, with content limited to discussion of the four key organ systems and four topics in integrative physiology (oxygen kinetics, fluid and electrolytes, host defences and metabolism/nutrition).

Sales Rank: #2460656 in Books
Published on: 1996-01-15
Original language: English
Number of items: 1
Dimensions: 9.50" h x 6.50" w x .75" l,
Binding: Hardcover
238 pages

Most helpful customer reviews

0 of 3 people found the following review helpful.
very intresting
By aemt94
the sell told the truth about the product and it came with in days of ording. My husband is reading the book for work it has covered thing that he didn't remember from school

0 of 0 people found the following review helpful.
Five Stars
By Freddy Maldonado
Excellent

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Used by more than 16,000 students, this book contains everything you need to know in order to achieve your full potential on the math ACT. It can be used as a standalone text or as a companion to the official prep guides published by ACT.

- The first part of the book is used to fill any gaps you may have in the math needed to answer problems in the official prep guides. Problems in the official prep guide practice tests are cross-referenced to math topics in this book. For each math topic there is a lesson, homework problems, and answer explanations.

- The second part of the book contains advice about how to prepare and take the test. It describes a base strategy for taking the test, how to establish your target score, and the correct pacing for your target score. It then describes a practice cycle that you should follow using the official prep guides.
IMPORTANT NOTE: If you are using The Real ACT Prep Guide, Third Edition, cross-references are contained in the book. If you are using the newer The Official ACT Prep Guide 2016-2017, the cross-references may be found on the web at mathprepbooks.com/xref.pdf

Sales Rank: #5945 in Books
Brand: Brand: Math Prep Books
Published on: 2012-09-15
Original language: English
Number of items: 1
Dimensions: 11.00" h x .44" w x 8.50" l, 1.02 pounds
Binding: Paperback
194 pages

Features

Used Book in Good Condition

From the Author
I am always interested in receiving feedback on this book. Please send feedback, including any errors you may have discovered, to mathprepbooks@gmail.com. Any errors found in the book will be posted promptly on the web at mathprepbooks.com/errata.html.

Most helpful customer reviews

34 of 36 people found the following review helpful.
Two books in one! Provides a great systematic math review AND a guide to proven strategies for ACT test prep!
By Mary E. Gribbin
ACT test prep is my life. Really. It's what I do for a living, and I think about it all the time. Until now, the only book I have used and recommended for ACT prep has been The Real ACT Guide, because it is the only ACT test prep book that contains actual retired ACT tests. But that book does have one weakness: it does not include a comprehensive, systematic review of the math content that is tested on the ACT. I have tried using test prep books from other companies, but have never found one that satisfies my requirements. I'm really glad to have discovered Richard Corn's book, "Ultimate Guide to the Math ACT." I like this book for two reasons. First, Part 1 of the book includes a review of all the math topics that can appear on the test. The author explains each topic and then provides several multiple choice practice problems to reinforce student learning. A detailed answer explanation is then given for each problem.

The second reason this book is a good choice is that in Part 2, the book explains how to use my favorite work, "The Real ACT Guide" to develop test-taking strategies. There are specific guidelines on setting up a study plan and taking practice tests from the Guide. Part 2 also explains how to use backsolving ("guess and check"), diagrams, answer elimination, and other time-saving, brain-building strategies. A very helpful feature is an index of the most frequently-encountered topics on the ACT math test, cross-linked to the relevant individual test questions in the 5 ACT practice tests found in The Real ACT Guide.

This book should be useful to students preparing on their own for the ACT as well as to test prep experts like me who want to offer their students an in-depth content review for ACT math. I will certainly be adding this helpful book to my test prep arsenal!

14 of 14 people found the following review helpful.
Best review book for ACT Math
By Rose-Marie
I was looking for an ACT Math Book that had a comprehensive review of math topics covered in the ACT Math section, and Richard Corn's book HAD IT! I was able to systematically go through the book and review math concepts that I had forgotten through the years and then successfully apply them to the ACT Math test! I took the ACT test in December of 2013, and with the help of Richard Corn's book, I was able to get a 35! As it turns out, I would have scored a perfect 36 if I hadn't made a couple of foolish mistakes! I highly recommend this book!

19 of 21 people found the following review helpful.
Worth hundreds in tutoring
By Phillip P. McCaffrey
I am a full time professional test prep tutor. I work with hundreds of highly motivated, competitive students looking to gain an edge on being admitted to the most selective universities. This is the type of book that I love to find. Written by a tutor who works on these topics daily. I have just finished reading this book from cover to cover. Though I did not do all of the exercises, I will. And I will read the explanations. Reading the answer explanations is as important as reading the lessons, maybe more so.

And I will have students buy this book. How I will use it is as it is intended: a workbook on areas where a student is weak. I can identify those areas and will assign that chapter as homework. A student does not have to do ALL of the book to get a higher score, just the chapters that are problematic.

Because Richard is a professional tutor with many years of experience, he writes each lesson like a tutoring session - straight to the point, learn what you need to learn to get this type of problem correct, and then move on.

I did read the 1 & 2 star reviews. I can understand their points, if you want professionally edited polish, go to Kaplan or Barron's. But they focus more on polish and not to the point tutoring. I love to read books by real tutors who work with real students, like Erica Meltzer (her ACT English book is a perfect compliment to this one). Like Erica, Richard writes in a "teaching" style, telling you what he knows from studying the ACT. The book flows like a conversation between a top-notch tutor and a motivated student. He teaches what the student needs to learn and then moves on. If he covered every topic in depth, this book would be thousands of pages long.

I only recommend investing your $15 in this book if you want a real bargain from a tutor who probably charges more than $300/hour for one-on-one sessions. ($15 is about 3 minutes of his time). But his book gives you 20 to 30 hours worth of tutoring.

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[S783.Ebook] Download Ebook Oral Pathology: Clinical Pathologic Correlations, by Joseph A. Regezi, James J. Sciubba

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This clinically oriented text is designed for use as a standard reference book in oral pathology as well as a manual for diagnosis. This second edition now includes extensively revised chapters on vesiculo-bullous diseases, ulcerative diseases, white lesions, and an update of mucosal diseases. The front overview section provides the reader with a quick reference and the second section gives detailed up-to-date information on the various clinically relevant aspects of diseases of the oral mucosa and jaws. Extensively illustrated with a new chapter on skin lesions of the head and neck that is pertinent to the recognition of common cutaneous maladies.

Sales Rank: #4540778 in Books
Published on: 1993-03
Original language: English
Number of items: 1
Dimensions: 10.50" h x 7.50" w x 1.00" l,
Binding: Hardcover
632 pages

Review
Review of the 2nd Edition: "Numerous black-and-white clinical and microscopic photographs illustrate the lesions. The subject of oral pathology is covered broadly, including criteria for appropriate diagnosis, specific information about treatment, and examination of the biologic behaviour of the diseases involved...Recommend." -General Dentistry

About the Author
Joseph A Regezi, DDS, MS, Professor, Oral Pathology, University of California Division of Oral Pathology, San Francisco, CA; James J Sciubba, DMD, PhD, Department of Otolaryngology – Head and Neck Surgery, Baltimore, MD; and Richard C. K. Jordan, DDS, MSc, PhD, FRCD(C), University of California, San Francisco, San Francisco, CA

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent Clinical Reference
By Christie Williams
As a busy clinical otolaryngologist in Lutherville Maryland, who is called upon to render opinions on all manner of oral lesions, I am pleased to finally have a comprehensive reference to make my practice more precise and treatment rendered more effective. This book is very well illustrated and provides an in-depth yet telegraphic approach to the wide range of oral pathology that is encountered in the general clinical practice of ENT. I recommend this well referenced book to all of us in allopathic medicine, who are not extensively trained in benign oral lesions,but are in need of a cogent answer to the question "Hey Doc look at this and tell me what you think it is?". I now have a "go to" reference for this exact need. Mark Williams MD

2 of 2 people found the following review helpful.
Great clinical correlations for dentists, oral surgeons, and ENTs
By Rachel W.
This a great textbook for relating clinical conditions to pathology and radiology. A must-have for clinicians who manage and treat orofacial conditions or residents/students who need a little extra help developing strong clinical differential diagnoses.

1 of 1 people found the following review helpful.
Great book.
By JR
Exactly what it said it'd be. Great product for what I needed, which is a year 2 dental school oral pathology course. It is very detailed and well organized.

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Published on: 1990
Binding: Leather Bound

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[T352.Ebook] Download PDF Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight, by Claire Brooks

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The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.

At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathy explains how to:
-design and implement Strategic Learning Journeys
-implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis
-empower managers with team-based skills for activating learning
-develop video and multimedia story telling skills for communicating Strategic Learning and other strategies to stakeholders

The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization.

Sales Rank: #1509293 in Books
Published on: 2016-08-28
Original language: English
Dimensions: 9.21" h x .54" w x 6.14" l, .0 pounds
Binding: Paperback
256 pages

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0 of 0 people found the following review helpful.
How and why Strategic Empathy® can enrich all human relationships
By Robert Morris
At least since the bazaars in the ancient world, the basic purpose of marketing has remained the same: to create or increase demand for the given offering. As I began to read this book, I was again reminded of Dan Goleman’s research on emotional intelligence as well the relatively recent transfer of power during purchase decisions to the consumer. Also, we now have a much greater understanding and appreciation the impact of emotions during the purchase-decision process. Moreover, the business world today is more volatile, more uncertain, more complex, and more ambiguous than at any prior time that I remember.

This is what Claire Brooks has in mind when observing, “The challenge facing organizations now is how to equip managers, employees and other stakeholders with a new mindset and skills for a new paradigm. “The idea of Strategic Empathy® was developed in my consulting practice. At its core is the idea is that the idea of empathy with consumers, customers or service users can be learned as a form of ‘muscle memory’ which facilitates flexible strategy formation and activation.”

In this book, Brooks explains how managers in almost any organization (whatever its size and nature may be) can use Strategic Empathy® processes and tools “to learn, activate and communicate deep insights and strategies for success, not only with consumers and customers but with all the organization’s stakeholders.”

Basically, the material in her book will help her readers master and manage what could be characterized as “people power,” beginning with their own.

These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Brooks’s coverage:

o Shaping and reshaping marketing strategy (Pages 4-7 and 53-66)
o Strategic Empathy (14-18)
o Framework One: emotions (22-28)
o Framework Two: needs, goals, and values (28-29)
o Framework Three: culture (29-34)
o Framework Four: decision-making (35-40)
o Differentiated brand positioning (56-61)
o Strategic Empathy Process for marketing strategy formation (71-90)
o Phase One: Immerse in then consumer’s world (79-83, 91-123, and 124-155)
o Deep Visualization (133-137)
o Metaphor elicitation (139-145)
o Activate insights into strategy (157-177)
o Step 2: build fresh consumer or customer insights (163-165)
o Inspire: communicate strategic learning (179-210)
o Strategic story-telling, not presenting (183-192)
o Video production guidelines (194-207)
o Strategic Empathy Process: Non-profit organizations (211-230)
o Show the Strategic Empathy Process works in a non-profit (215-225)

As Dan Goleman explains, "In 1990, in my role as a science reporter at The New York Times, I chanced upon an article in a small academic journal by two psychologists, John Mayer, now at the University of New Hampshire, and Yale’s Peter Salovey. Mayer and Salvoes offered the first formulation of a concept they called “emotional intelligence.” He has since developed the concept in much greater depth, suggesting (in an article in 1999) that there are five components of emotional intelligence and one of them is empathy, “the ability to understand the emotional makeup of other people. A skill in treating people according to their emotional reactions. Hallmarks include expertise in building and retaining talent, cross-cultural sensitivity, and service to clients and customers.” You may also wish to check out mirror neurons that “mirror” the behavior (especially body language) of others.

I mention this because empathy can be a critically important factor in all human interactions. For example, according to Nicholas Webb in What Customers Crave, “Most companies haven’t transitioned from their customer service-industrial service complex past to today’s connected world. They’re still stuck in the old ways, the old mindsets, of customer service. They’re still [begin italics] internally [end italics] focused on profit, rather than [begin italics] externally [end italics] focused on the only thing that matters – the customers and [begin italics] what they love [end italics] and [begin italics] what they hate [end italics]. You must lean into the new customer experience to succeed.”

Presumably Brooks would respond, “It is one thing to understand what consumers love and hate. It is quite another to reassure them that you have that understanding and will always do all you can to serve their best interests. Empathy gives credibility to such reassurances.” In this context, I am again reminded of Maya Angelou’s observation, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

I commend Claire Brooks on the abundance of valuable information, insights, and counsel that she provides in this book. It is important to note that, however different they may be in most respects, all of the companies annually ranked most highly admired and best to work for are also annually ranked most profitable with the greatest cap value in their industry segment have culture within which empathy is a core value, not only in relationships with customers but also in relationships between and among those who comprise the workforce. That doesn’t happen by accident.

1 of 1 people found the following review helpful.
Great book for understanding marketing on a deeper level...
By Charles Franklin
From my review on Small Biz Trends:

"The best part of Marketing With Strategic Empathy is the recognition that there is a deeper insight into the marketing process. The influences that drive a person to make a purchase do not easily fit into a marketing funnel or data chart and should be recognized. That is a hard thing for many marketers to understand, especially in this age where the pressure is to go even more technical.

Marketing with Strategic Empathy does a great job of presenting a more integrated approach. It has a similar philosophy to Small Data: The Tiny Clues That Uncover Huge Trends, but it provides a better methodology for uncovering the “small data”. The problem, though, is that the book’s focus on immersive research may present a small business with challenges without more instruction on how small businesses can tailor this phase for their budget and resources."

0 of 0 people found the following review helpful.
Excellent
By Autamme_dot_com
Know your customer is a very old maxim but in today’s business world you really should try and know as much about your customers, whether prospective or actual, as possible. You might not know so much about them on an individual level as you may desire, but you should try and get as much insight as you can, allowing your marketing efforts to appear more focussed, personal and empathetic.

This book sets out to make every reader a master strategist, no matter their role within a company, delivered through a practical approach to help gain a deeper understanding about the functional, emotional and cultural drivers of customers and help get the company to meet or satisfy their needs. Clearly the approach can vary between companies and their target groups. Selling condoms is going to be different to selling luxury motor cars or financial services. What works in Finland may be different to Fiji.

The author believes that traditional models of strategy planning and market research are less valid today because of the rapid pace the modern business world operates in. New strategies and approaches are necessary.

This is a deep, challenging read that can yield a lot of benefit if you are prepared to put in the spade work. The author brings to the fore over 50 case studies from her consulting practice and provides an insight into Fortune 500 companies and their specific needs as well as the skills and techniques that they have used to develop top-rate, winning marketing strategies. You need to set aside time to really focus on this book and savour its messaging before you can seek to implement it in your own enterprise. Attempt to short-circuit matters at your peril.

The astute reader will find that they get a lot more out of the case studies than just marketing-related information! This was a great bonus for an information junkie and a lot of useful knowledge can be stored up for future exploitation. As befits a book of this kind, there are extensive notes and source references, although some sources may be less accessible such as those from the author’s own company and thus this may be slightly counterproductive or frustrating!

This book clearly isn’t for everybody, even though a lot of its observations may well be apposite, yet for those who have top-level marketing and sales responsibilities this could be a veritable goldmine and “must read”.

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