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The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.
A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane.
Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)
- Sales Rank: #36194 in Books
- Brand: Mcraney, David
- Published on: 2014-08-05
- Released on: 2014-08-05
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x .84" w x 5.01" l, .48 pounds
- Binding: Paperback
- 320 pages
Review
Praise for YOU ARE NOT SO SMART by David McRaney
"Every chapter is a welcome reminder that you are not so smart — yet you’re never made to feel dumb. You Are Not So Smart is a dose of psychology research served in tasty anecdotes that will make you better understand both yourself and the rest of us. You’ll find new perspectives on your relationships with people you know, people you don’t, and even brands. It turns out we’re much more irrational than most of us think, so give yourself every advantage you can and read this book."
— Alexis Ohanian, Co-Founder of Reddit.com
“You Are Not So Smart is positively one of the smartest books to come by this year — no illusion there.”
— Maria Popova of Brain Pickings
“Simply wonderful. An engaging and useful guide to how our brilliant brains can go badly wrong.”
— Richard Wiseman, bestselling author of 59 Seconds and Quirkology
“McRaney’s sweeping overview is like taking a Psych 101 class with a witty professor and zero homework.”
— Psychology Today
“You Are Not So Smart [is] the go-to blog for understanding why we all do silly things.”
— Lifehacker.com
“You’d think from the title that it might be curmudgeonly; in fact, You Are Not So Smart is quite big-hearted.”
— Jason Kottke, Kottke.org
“Want to get smarter quickly? Read this book”
— David Eagleman — neuroscientist and author of Incognito: The Secret Lives of the
“A much-needed field guide to the limits of our so-called consciousness. McRaney presents a witty case for just how witless we all are.”
— William Poundstone — bestselling author of Are you Smart Enough to Work at Googl
“Fascinating… After reading this book, you’ll never trust your brain again.”
— Alex Boese — bestselling author of Elephants on Acid and Electric Sheep
“Deflating to a certain audience that wants to believe in exceptions, You Are Not So Smart is a tonic to the noxious sweetness of overachievement, an acknowledgment of ordinariness that glories in the quirks of being human without forcing them into a triumphant pyramid. That which cannot be overcome is a part as vital to the human experience as that impulse to try even harder to overcome nature. And if that fails, the flip side to a population crediting itself with falsely inflated powers of observation is that no one might notice if you, too, are not so smart.”
— The Onion A.V. Club
“In an Idiocracy dominated by cable TV bobbleheads, government propagandists, and corporate spinmeisters, many of us know that mass ignorance is a huge problem. Now, thanks to David McRaney’s mind-blowing book, we can finally see the scientific roots of that problem. Anybody still self-aware enough to wonder why society now worships willful stupidity should read this book.”
— David Sirota, syndicated columnist, radio host and author of “Back to Our Future
“[The] fusion of wry prose and enlightening minilessons is what makes this book so special- page after page, readers will be laughing, learning, and looking at themselves in new ways. McRaney is a fine stylist, easily balancing anecdote, analysis, and witty asides… this book is seriously informative.”
—Publisher’s Weekly, Starred Review
“A lively look at our myriad self-delusions and how we can beat or exploit them.”
—Parade — Praise for You are Now Less Dumb
About the Author
David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including The Atlantic and Psychology Today. He lives in Hattiesburg, Mississippi.
Most helpful customer reviews
79 of 84 people found the following review helpful.
Seriously interesting psychology - yet very entertaining
By D. Graves
As one who has always been fascinated by psychology, yet not formally educated in it (beyond a few college courses) and not inclined to read dry textbooks on the subject, this book is a treat. It blends the latest research in individual and social psychology with funny anecdotes and insights into why we behave the way we do. Don't be put off by the title if it seems a bit frivolous: this is a serious, thought-provoking book (though quite humorous and entertaining, as well).
This is more or less a continuation of the author's previous book, "You Are Not So Smart", but you need not feel compelled to read the former: you don't really need to know the themes and ideas of the first book to read this one. In essence, the book shows us how knowledge and understanding of our self-delusions can be used to help us become, well, 'less dumb'. Using recent discoveries and research into behavior to help us see that we are not the objective observers of our lives we believe ourselves to be, but, rather, delusional lemmings stuck on autopilot, the author gives us 17 examples of how we fool ourselves in life.
Each example is brilliantly written and fascinating, incorporating science, funny anecdotes and trivia. But don't get the idea that this is just a whimsical 'pop psychology' book; this is a serious study of our irrational unconscious selves, yet presented in a highly entertaining way (much like how Richard Feynman could make quantum physics accessible and understandable to the average person, as Carl Sagan did with cosmology - complicated science explained in an engaging manner).
The author's central theme is that scientific method has saved - and continues to save - mankind from it's delusional dumbness. While you may deny that had you lived a few centuries ago you would have believed geese grew on trees, don't be so sure. In the example of 'Popular Belief', we learn that even today, myths and popular delusions abound: people in Korea - including highly-educated people - "know" that electric fans cause death, invisibly: If you leave a fan on when you leave the house, all of your pets will be dead when you return. But, not to worry, science will eventually save the Koreans from this delusion:
"When you believe in something, you rarely seek out evidence to the contrary to see how it matches up with your assumptions. That's the source of urban legends, folklore, superstitions, and all the rest. Skepticism is not your strong suit. In the background, while you crochet and golf and browse cat videos, people using science are fighting against your stupidity."
Thank God.
You will definitely be enlightened as to the nature of your own existence and the society you inhabit; it's that good of a book. Highly recommended.
34 of 37 people found the following review helpful.
Entertaining, BUT
By Mary W. Matthews
The good: I enjoyed reading this book. McRaney has a light, breezy style.
The bad: the book was so poorly edited that until the acknowledgements, I speculated that it hadn't been edited at all. For example, neither McRaney nor his editors has mastered the elicit/illicit and elusive/illusive distinctions, among other minor errors of syntax. McRaney's explanation of the Scotsman's Fallacy was unfocused, and his explanation of circular reasoning (petitio principii) was confusing.
The main reason I dinged two stars off this book, however, was McRaney's mini-biography of Freud, which was so poorly written that I initially thought it was a joke and kept hunting for the punch line. Now I keep wondering: what ELSE about this book should I find untrustworthy?
33 of 37 people found the following review helpful.
Don't buy it if you read "You're not so smart"
By Diogo Freire
As much as I love McRaney, I was a bit disappointed to see that this is a re-edited version of "You're not so smart". As brilliant and informative as it is, I would rather not have spent the money as I already had the first book.
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